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Succeeding as a retailer in immersive worlds
Discuss creating a brand, product marketing and building a customer base as well as aspects such as licenses and protecting your IP in virtual worlds, with respected author and journalist, Maria Korolov, editor in chief at Hypergrid Business.
Drawing on her extensive experience as a long time witness to both successes and failures in endeavours to build virtual businesses, Maria will offer advice and observations on what works, what doesn't and the untried.
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